The final design reflects the excitement for what is about to happen but is yet unknown. It is sober yet playful,
scalable and stylish.
The perfect wordmark for our Tomorrow Unlocked.
Head of Production, Cyber Content, Kaspersky Lab
"Tomorrow Unlocked is an online medium for technology culture, created and maintained by Kaspersky. Thought provoking stories about how technology helps us create a better future. Discussing the lives of Digital Nomads, the good deeds of the Guardians protecting the Internet and the groundbreaking work of technology pioneers. Bring on the future."
Excerpt from www.tomorrowunlocked.com
Situation Kaspersky was about to launch an “online medium for technology culture” and was thus entering a field filled with many other brands offering other web-based tech magazines.The medium, called Tomorrow Unlocked, aims at establishing itself as a key player, offering a different video-based content format, centered on topics such as cybersecurity, future technological developments, and our own future selves.We set out to create Tomorrow Unlocked’s logo and animated logo.
Solution We worked on multiple concepts, rooted in both Kaspersky’s heritage and the evocative name of the magazine. All of the proposals offered distinct visual interpretations of key concepts such as, Encryption, Code, Uncertainty, Excitement through different uses of typeface. We designed a wordmark that could live within the website, on printed media as well as an animation introducing video or interactive content.The chosen and iterated design is called “Blur”.It reflects what we think might happen tomorrow but most of it is still out of focus as yet. The future is, after all, impossible to predict – but will become reality, eventually.