The project is a creative work space where startups develop and ultimately prove their technology. In addition, the location is used as a hub for keynote speeches of the Venture Client Model as well as for networking events.
The Garage provides a clear distribution and separation of working areas, whilst still remaining very flexible and accommodating a variety of uses and happenings. We approached this by questioning the open office concept and giving it a fresh twist to avoid its pitfalls.
The inspiration for our open plan design of the BMW Startup Garage was a bazaar, which deliberately deviates from traditional work environments. As in a bazaar, passages cross the space so users are guided through it and can discover new things, swap ideas and find inspiration. In addition to a presentation area with a large atrium, a number of retreats and a meeting zone, the space includes numerous different clearly delineated work areas. These are located on different levels which ensures both visual and acoustic privacy.
In a world in which the number of co-working spaces has grown considerably in the last few years, we have all come to expect something special about our working environments. Here is a design that clearly distinguishes itself: it is as buzzing and exciting as a bazaar and can also be as calm and reassuring as one’s own home.
This project was led and managed by Sebastian Ritzler while working as Managing Director at gravity GmbH.
Bildrechte: Jens Heilmann for BMW Startup Garage